Competitor & Gap Analysis – Identifying Opportunities & Outranking Competitors
Introduction
Competitor & Gap Analysis is a strategic SEO approach to identify strengths, weaknesses, and opportunities in your market, enabling better ranking and traffic growth.
Importance
.
- Discover untapped keyword opportunities
- Understand competitors’ backlink and content strategies
- Optimize site structure & content to outperform competition
Workflow
- Competitor Identification: Find top competitors for target keywords
- Content Gap Analysis: Identify missing topics or keywords
- Backlink Gap Analysis: Check competitor backlinks & opportunities
- Strategy Implementation: Update content, build backlinks, optimize pages
. Tools
- Ahrefs / SEMrush: Backlink & keyword gap analysis
- Screaming Frog: Technical competitor audits
- Google Search Console: Benchmark own performance
What my Clients Say
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"Mithu delivered exactly what he promised—better rankings and more conversions. Great communication too."
Sophie Allen
Digital Marketer , Bristol, UK
5/5
"Mithu’s SEO audit was extremely thorough. He fixed multiple on-page issues and improved our domain authority quickly."
Liam Thompson
E-commerce Consultant , Birmingham, UK
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"We were launching a new brand in London and needed SEO fast. Mithu built a solid SEO foundation that brought immediate results."
Richard King
Brand Manager , London, UK
5/5
"After hiring Mithu, my online store saw a 70% increase in organic traffic within 3 months. He knows what works!"
Emma Clark
Shopify Store Owner, Manchester, UK
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